The Small Business Professor®   “Riveting, effective and practical education involves collaboration…” Bruce Freeman

The Small Business Professor

Bruce Freeman, The Small Business Professor^®, working in tandem with other business professionals, has created a unique paradigm for educating small business owners. In addition to teaching small business-related college courses which keeps his finger upon the pulse of emerging entrepreneurial endeavor, Bruce collaborates and partners with a variety of savvy professionals each in their own field of expertise.

“Ask the Small Business Professor? “ columns, which are distributed to 450 newspapers nationwide by Scripps Howard News Service, answer questions from small business owners and feature advice from a different expert each week. Bruce works with a wide variety of experts including accountants, computer experts, attorneys, sales professionals, the SBA, the US Patent and Trademark Office, business book authors, motivational speakers, and others to provide the most up-to date information for readers.

Recently Bruce collaborated with Karin Abarbanel, a noted business author, on a book, Birthing the Elephant: The Woman's Go For It! Guide to Overcoming the Big Challenges of Launching a Business  published by Ten Speed Press in the Spring of 2008. Birthing the Elephant will be to female entrepreneurs what What to Expect When You’re Expecting is to mothers-to-be.  An “encouragement coach” it will offer a practical road map for navigating the rocky emotional terrain encountered in “giving birth” to a new venture during the critical first 18 months. “Birthing” will take readers step by step through the life cycle of a small-business launch while showing them smart moves to make and pitfalls to avoid. Packed with inspiring success stories from women in a range of industries, it will arm readers with expert advice, the latest on resiliency research, and networking tools.

The Small Business Professor ‘case study’ columns written in conjunction with Diana Layman, a marketing professional, champion one entrepreneur and the business lessons learned by running a business day-to-day.

Bruce Freeman also dispenses his riveting brand of both entertaining and practical educational advice in speeches and presentations to business and civic organizations nationwide. A successful entrepreneur, Bruce is the president of ProLine Communications, a marketing, public relations and media solutions company in Livingston, NJ.