Diana Layman, partnered with Bruce Freeman, is a successful weekly columnist for Scripps Howard News Service. “The Small Business Professor” which targets entrepreneurs and small business owners nationwide, showcases individual entrepreneur’s case histories and highlights business and marketing lessons learned.

Diana is president of Waterview Associates, providing professional writing and marketing consulting services to a variety of business clients since 1991.

Ms. Layman's extensive professional writing experience includes magazine and newspaper articles, sales seminars, telemarketing scripts, sales literature, direct mail, product demonstration presentations, product documentation, public relations materials, and a wide variety of other business related documents.

Ms. Layman holds a Bachelor of Science Degree in marketing and management from New York University Stern School of Business. Diana is a member of the Society of American Business Editors and Writers (SABEW).